The Social Marketing Lady is on a sabbatical...
While I'm away, here are some great websites to help you learn about social marketing:
- The National Social Marketing Centre website
has a case study collection and a set of its own publications that will
help you develop your understanding of social marketing.
- Nedra Kline Weinreich has produced a neat introduction to social marketing with a health focus. She also writes a lively blog called Spare Change which also works as a portal to many other excellent social marketing blogs.
- CDC has produced a lovely online social marketing tutorial with
a focus on nutrition and physical activity. On average it should take 3
to 4 hours to complete the seven modules and the tutorial points refers
students to some of my favourite publications.